Optimize

Optimize your content for distribution.

As an early adopter of RSS, PRConnect has developed and refined the process of distributing content. We promote RSS standards and tags that prepare content so that it surfaces in the right context.

We can also analyze your content and develop a strategy to make it more compelling. We can rewrite press releases to include more actionable and keyword-rich content. We can improve the tone of the press releases while following Associated Press Stylebook guidelines. In addition, we can certify those press releases that meet the PR industry's highest standards.

To ensure the integrity of the distribution process, we adhere to procedures for the expedient and consistent removal of content across our network of publishers. We also maintain detailed documentation of the process in order to protect copyright and to uphold the distribution rights of the people who create the content.